The Department of Marketing is a creative marketing agency with over 35 years’ experience in construction, building products and home improvement.
Our name reflects exactly who we are, we’re your marketing department. We work with you, as members of your team, as a department within your business.
We offer the full range of B2B marketing services.
Marketing is all about connectivity. Connecting products to customers, brands to consumers and services to people.
We make the connections.
From revolution to evolution we have experience in creating, nurturing and promoting brands.
As experienced brand guardians we understand and appreciate the value of your brand, it is the heart of your business and your greatest asset.
Whether you're a start-up, a SME or a large PLC we have the know-how and skill to ensure your brand is marketed consistently.
Here at the Department of Marketing we underpin our creativity with strategy, understanding and insight.
We create high-impact campaigns full of zeal; they generate a buzz, raise awareness, drive sales and leave a lasting impression with the people that matter. And above all, they are relevant to the needs of your business.
The digital world is constantly changing. We help you navigate your way through the noise, identify opportunities and maximise your digital potential.
From web design to SEO, PPC campaigns to re-marketing, our mobile-friendly websites and online ordering portals all show consistent results, returning on investment.
A critical element of what is now termed 'content marketing'. We maximise the power of press releases, case studies, blogs, features and comments.
Written in-house, we pride ourselves on understanding your business before we put pen to paper; we produce valuable and beneficial content.
And we'll be sure to share informative and relevant results with you in a regular report.
Face-to-face is still the most popular way of generating strong new sales leads.
From a small pop-up display or roadshow to a purpose built exhibition stand we have handled them all.
And we never forget the importance of pre and post show activities including print/email and digital communication and lead generation follow up. In short, we take away the pain and manage the whole exhibition process!
The lifeblood of any business, we can kick-start lead generation and help maintain the flow using a myriad of powerful marketing tools.
From a dedicated lead generation website to an appointment telephone service, we understand the importance of generating the next sale.
We immerse ourselves in your business, helping to identify your long-term goals and what's needed to achieve them. We then add marketing into the strategic mix to enable it to happen.
Our strategies and plans are practical and budget conscious.
Social media is about so much more than followers and likes. Working hand-in-hand with strategy, PR, communications, SEO and web development, it adds real business value.
We start with a plan - the back-bone of social media success, and work with the right tools and platforms for your business. We then create valuable and informative content to maximise your digital footprint!
Reporting comes as standard; minus the jargon and baffling data. And for complete reassurance we offer 24-hour management.
From a studio to an event, products to people, in-action to static; we create imagery that works for you and your audience.
We invest time in briefings and planning to ensure that you and your business are best represented.
A building block of our industry, communication takes many forms. Our expertise ranges from internal communications to crisis management.
We work with you to develop a thorough communications plan. We deliver advice and training to ensure that you and your team are prepared and stay informed.
Published: 12th September 2017
Published: 22nd August 2017
Published: 13th July 2017