We live in a world where, on a almost daily basis, we receive auto-responses, email signatures, alerts and text messages all purporting to be grateful for our email/order/loyalty/follow/connection. I think we’re losing our personal touch.
I’m not alone in receiving the auto-generated responses thanking me for following, and often requesting me to also like their Facebook page. There’s nothing wrong with this, and fundamentally it’s good marketing practice, a follow is after all merely a touch of a button often pressed on a whim. But why don’t we dig a little deeper and be less frivolous with our gratitude?
Say thank you with insight. Use a tool such as Buzzsumo to find out how influential your new follower is. Do they warrant more than your auto-generated response. Or perhaps they they have more clout on a different platform, a follower on Twitter may make a valuable connection on LinkedIn for example.
Talking of LinkedIn…having logged on the other day I received a pop-up to tell me that three of my connections had endorsed me and would I like to thank them. In the years that I have been using LinkedIn I have only ever been thanked once for endorsing someone’s skill and I’d rather they hadn’t bothered. To receive an auto-generated response feels half-hearted. It’s worse than not being thanked at all.
To endorse is to ‘declare one’s public approval or support of’; it is a reflection on the endorser (me in this instance), on their standards and on their professionalism. I endorse with consideration not just a tap of the finger. To receive an auto-generated thank you is meaningless.
Let me know what you think…
Published: 28th May 2021
Published: 18th May 2021
Published: 6th October 2020