PR & Marketing Highlights of 2019
20th December 2019
The best bit of being a PR and marketing specialist is the variety. No one day is the same as the next. To prove this, here are the Department of Marketing highlights from 2019 – a mixed bag, we think you’ll agree…
Prom in the Quarry & Countryfile
Earlier this summer we supported local stone company, Forest of Dean Stone Firms with the promotion and organisation of a brass band concert in the heart of Barnhill Quarry!
While challenging for all involved, it was also a chance to flex our PR muscles and branch out from the building and construction sector. Coverage highlights included Waitrose Weekend magazine, regional television and radio, and an interview on digital radio station, Scala.
We’re incredibly proud to say that this coverage led to an enquiry from BBC Countryfile’s production team. The result was around ten minutes on primetime TV for the brass band and an interview with the managing director of the stone company.
Editor Visit: Building & Housing Today
As a PR specialist in the building and construction sector, there are one or two titles that still cause a shiver of awe; Building is one such magazine.
Working with our client, Taylor Lane Timber Frame, we invited the Building editorial team to join us at a Lovell development for the Defence Infrastructure Organisation (DIO) on Salisbury Plain.
The PR hook was the fact that this site – Larkhill, saw our client collaborate with competitor, Stewart Milne Timber Systems to deliver 450 houses in a restricted time frame.
The visit included a tour of the site, meeting with operations, contracting and erecting staff and a round-table with Lovell, major projects director, John Leary and managing directors from both Taylor Lane and Stewart Milne.
This generated coverage in Building and sister publication, Housing Today.
Customer Day & Factory Tour
We’re big believers in the power of face-to-face encounters in this increasingly digital age! Inviting customers to tour your facility and meet with key personnel is a powerful way of building and strengthening relations.
After launching in Autumn 2018, we supported Taylor Lane (Wales) in arranging a customer day at its site in Nantyglo. To add value to the event we invited speakers from two local councils to present on future developments and opportunities in South Wales.
We are fortunate to work with a network of trusted and proven photographers, each delivering high-value images for use across multiple platforms.
This year we have briefed and managed architectural, commercial, manufacturing and personnel photography.
MLA Expo 2019
This was a first for us – an exhibition for locksmiths. Given our time in the fenestration industry, we’re surprised it took so long, yet we’re thrilled that our first time was with the popular and established brand, Fullex.
We managed the entire exhibition process from form filling to design, build and break-down. This was supported by pre and post-show PR.
Armed Forces Day 2019
Working with the Lovell Salisbury Plain communications team we advised on their sponsorship of Armed Forces Day 2019. This included the design and build of a corporate stand and activities to engage visitors, particularly children.
FIT Show 2019
After a two year break, FIT Show returned in 2019. This year saw us design and build a joint stand for our client, Howells Patent Glazing and their supply chain partner, Window Warehouse (UK). Each were supported by pre and post-show publicity, including editor interviews on the stand.
Amidst the chaos of FIT Show 2019, we were fortunate to support our client, Vertik-Al with a visit from Mayor of the West Midlands, Andy Street.
Support included securing photography permissions and liaison with the Mayoral communications team for PR.
It’s been one heck of a busy year! We wish to thank our regular and project clients, trusted suppliers and all those whom have supported Alan and I in 2019.
Here’s to a prosperous and peaceful 2020!