Alan is co-founder and director of the Department of Marketing.
Alan’s experience is extensive; from a graduate marketing trainee (Dip M) at Mira Showers to head of marketing at a £300 million PLC. Having sat in-house for many years Alan has a unique insight into the challenges faced by our clients. He has a hands-on approach and believes in down to earth marketing practice; he knows how to get the most from a marketing budget, big or small. He is also driven by a passion for lead generation, but more importantly for our clients he is dogged in his determination for a result.
Alan is a qualified marketer (Chartered Institute of Marketing) and has a track record of brand launches, new product development, key account management and account handling, full budgetary responsibilities, marketing and digital strategy and social media planning. He’s also one of a select few to have been a judge at RHS Chelsea Flower Show; sitting on the show committee he judged the Best Trade Stand! What Alan doesn’t know about exhibitions isn’t worth knowing…
He also understands the impact of a marketing campaign on sales activity thanks to his key account management role, working with large DIY retailers including Wickes, Travis Perkins and Grafton Group.