Alan Calverley

Alan is co-founder and director of the Department of Marketing.

Alan’s experience is extensive; from a graduate marketing trainee (Dip M) at Mira Showers to head of marketing at a £300 million PLC.  Having sat in-house for many years Alan has a unique insight into the challenges faced by our clients. He has a hands-on approach and believes in down to earth marketing practice; he knows how to get the most from a marketing budget, big or small. He is also driven by a passion for lead generation, but more importantly for our clients he is dogged in his determination for a result.

Alan is a qualified marketer (Chartered Institute of Marketing) and has a track record of brand launches, new product development, key account management and account handling, full budgetary responsibilities, marketing and digital strategy and social media planning. He’s also one of a select few to have been a judge at RHS Chelsea Flower Show; sitting on the show committee he judged the Best Trade Stand! What Alan doesn’t know about exhibitions isn’t worth knowing…

He also understands the impact of a marketing campaign on sales activity thanks to his key account management role, working with large DIY retailers including Wickes, Travis Perkins and Grafton Group.

Specialist Skills

  • Marketing strategy (CIM Qualified)
  • Branding
  • Digital marketing
  • Exhibition management
  • Budget setting and analysis (small to large)
  • Advertising (international, national & local)
  • International marketing
  • Key account management (national multiples)
  • Sales team support
  • Promotions

Industry / Product expertise

  • Fenestration
  • Garden centre products e.g. tools, lawn-mowers and BBQs
  • Bathroom products e.g. showers, baths
  • Ceramic tiles
  • Litter solutions
  • Health care solutions
  • Recycling (plastics)
  • Mystery shopping survey market
  • Off page promotions


  • Architects
  • Builders
  • DIY multiples
  • Garden centre owners
  • Retail buyers
  • Local authorities
  • Trade counters
  • New build
  • Self build
  • Fabricators
  • Installers
  • Retail chains
  • International distributors
  • Tile distributors
  • Bathroom showrooms and retail outlets
  • Builders merchants

Share This

From our blog


Published: 28th May 2021


Published: 6th October 2020