Joint CEO, Ann wanted a campaign with a hashtag. We were happy to oblige but a campaign needs a solid foundation.
Children and their families are the heart of Springboard, we wanted that to shine through. Springboard doesn’t need more toys or gadgets, they need funds to be able to survive. We wanted supporters to understand the value of their fundraising by interviewing parents, past and present, and sharing videos and pictures of the children.
We added valuable new pages to the existing website. Advised on social media activity. Identified and aided corporate partnership opportunities. Arranged celebrity appeals and encouraged the support of the charity’s patrons and ambassadors.
Press relations marked the formal launch of the #getonboard campaign.