Springboard Opportunity Group: Campaign

When Springboard Opportunity Group asked us for help we couldn’t exactly refuse.  As a children’s charity, their story is inspirational and heart-warming but the threat of funding cuts meant a promotional push like never-before.

Joint CEO, Ann wanted a campaign with a hashtag.  We were happy to oblige but a campaign needs a solid foundation.

Children and their families are the heart of Springboard, we wanted that to shine through. Springboard doesn’t need more toys or gadgets, they need funds to be able to survive.  We wanted supporters to understand the value of their fundraising by interviewing parents, past and present, and sharing videos and pictures of the children.

We added valuable new pages to the existing website.  Advised on social media activity.  Identified and aided corporate partnership opportunities.  Arranged celebrity appeals and encouraged the support of the charity’s patrons and ambassadors.

Press relations marked the formal launch of the #getonboard campaign.


Share This

From our blog

New Year Concept with 2018 Bulb Sign

5 Practical Marketing Predictions for 2018

Published: 4th January 2018

DOM 2017 photo montage: exhibtions, live interview on BBC, construction site selfie, office, signage and food celebration

Looking back at 2017!

Published: 19th December 2017

Impatient football manager

HAVE A LITTLE PATIENCE

Published: 8th November 2017